Harbourline Ferries, a Wendmoor case study

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A city ferry network had grown pier by pier for forty years. Every sign was different, and first-time riders couldn't tell which boat went where.

Identity, wayfinding, timetable site

The problem

Forty-one piers, three operators' worth of old signage and a timetable printed in 8-point type. Tourists missed sailings, and locals had stopped trusting the boards.

What we did

We gave each route a colour and a number you can read from the water, redrew the network as a single line map, and built a timetable site that answers one question: when is the next boat from here?

Draft to final

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Draft 03Final

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Results

+38%

weekday riders

piers re-signed

-54%

missed-connection complaints

New signs went up across all 41 piers in one winter. Weekday ridership rose 38% in the first year, and missed-connection complaints fell by more than half.

People stopped asking our crews which boat to take. That was the whole brief, and they nailed it.

Morag Lindsay, Head of Customer Experience, Harbourline

Credits

Creative direction: Ines Moreau Design: Tom Achterberg, Lior Katz Wayfinding: Hana Okoye Development: Ravi Menon Photography: Studio archive

The problem

The problem

What we did

What we did

Draft to final

Results

Parcel Health